Back on the Menu: Denny’s Serves Up Round Two of Sticky Kicks for National Sneaker Day

America’s Diner and custom footwear artist Mache reunite for an after-hours re-drop of the sweetest

SPARTANBURG, S.C., Oct. 05, 2026 (GLOBE NEWSWIRE) -- Last year’s Sticky Kicks were gone before Guests could even pass the syrup. This National Sneaker Day (10/9), Denny’s—the ultimate late-night haven for when the cravings hit—and footwear artist Mache are serving up a second order of sneaker culture’s sweetest kicks: Sticky Kicks 2.0. Re-imagined with fresh surprises after the original 60-second sellout, this limited drop is back on the menu, but only for night owls who are fast enough to cop.

Upgraded Drip, Served up with extra toppings:
The latest edition takes the drip even further with fresh customizable details, new accessories, and a sweet real-world perk sneakerheads and Denny’s Rewards members alike can take straight to the booth:

• Syrup-Scented Hang Tag: Delivering a sweet burst of golden syrup scent every time the box is opened, each pair features a custom-scented hang tag crafted for the ultimate collectors.
• In-Restaurant Pancake Perk: Bridging footwear culture with real-world flavor, the custom hang tag includes a QR code that guests can present to the cashier at a participating Denny’s restaurant to receive two free Buttermilk Pancakes with the purchase of Mache’s favorite late-night diner meal, the Grand Slamwich. The QR code must be brought in-restaurant and scanned at the time of redemption.
• Hand-Splattered Syrup Soles: Taking custom detailing from heel to toe, the vibrant yellow outsoles feature a hand-splattered maple syrup effect, ensuring every step drips with authentic diner style.
• Diner-Inspired Laces: Popping in a vibrant blueberry blue, this second iteration features custom diner-inspired laces to give collectors full personalization and an extra splash of drip.
  
  

"Few brands have the history, familiarity and cultural footprint that Denny's does," said Chris Bode, president and CEO of Denny's. "That gives us an opportunity to show up in some unexpected places and still feel authentic. Sticky Kicks is a great example of that. It's creative, it's fun, and it introduces our Brand to people in a way that starts a different kind of conversation. "

The Late-Night Drop:

• Exclusive Denny's Rewards Access: Built for night owls and sneakerheads alike, Sticky Kicks 2.0 will drop exclusively for Denny's Rewards members for just three hours (12:00 AM – 3:00 AM EST) on National Sneaker Day (10/9) via DinerDrip.com.
• Get Your Code: To secure a spot for the stickiest midnight drop of the year, fans must sign up for the Denny's Rewards Program at Dennys.com/rewards and opt in to SMS messaging by 12:00 PM EST on October 8 to receive the required access code needed to unlock the release night drop.
  
  

"The demand after last year's 60-second sellout was insane. For Round 2, I wanted to give sneakerheads more ways to make the pair their own while keeping that signature Denny's flavor alive,” said Dan "Mache" Gamache, Custom Footwear Artist. “Working with Denny's to upgrade 2.0 with custom hardware and real-world perks proves that sweet design and sneaker culture belong on the same menu."

*Do not puncture the shoes or eat the syrup from the shoes for any reason. These drips are for style only.

About Denny's Corp.

Denny's is a Spartanburg, S.C. - based family dining restaurant brand that has been welcoming guests to our booths for more than 70 years. Our guiding principle is simple: We love to feed people. Denny’s provides craveable meals at a meaningful value across breakfast, lunch, dinner, and late night. Whether it's at our brick-and-mortar locations, via Denny's on Demand (the first delivery platform in the family dining segment), or at The Meltdown, Banda Burrito, and The Burger Den, our three virtual restaurant concepts, Denny’s is ready to delight guests whenever and however they want to order. Our longstanding commitment to supporting our local communities in need is brought to life with our Mobile Relief Diner (that delivers hot meals to our neighbors during times of disaster), Denny's Hungry for Education™ scholarship program, our annual fundraiser with long-time-partner No Kid Hungry, and our new partnership supporting Cookies for Kids’ Cancer in their mission to fund research for new, improved and less toxic treatments for kids facing cancer. 

Denny's is one of the largest franchised full-service restaurant brands in the world, based on the number of restaurants. As of September 24, 2025, the Denny’s brand consisted of 1,459 global restaurants, 1,397 of which were franchised and licensed restaurants and 62 of which were company-operated. This includes 166 restaurants in Canada, Costa Rica, Curacao, El Salvador, Guam, Guatemala, Honduras, Indonesia, Mexico, New Zealand, the Philippines, Puerto Rico, the United Arab Emirates, and the United Kingdom.

To learn more about Denny's, please visit our brand website at www.dennys.com or the brand's social channels via Facebook, X, Instagram, TikTok, LinkedIn or YouTube.

Media Contact
Phil Childs
864-597-8340
pchilds@dennys.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/2aea881a-38a0-4e6a-9ab0-c413a329999a

Denny's Sticky Kicks 2.0

Denny's Sticky Kicks 2.0, created in collaboration with custom footwear artist Mache, return for National Sneaker Day with new customizable details, syrup-inspired design elements and exclusive Denny's Rewards member access.